Tag

#reputation

How mailbox providers score a sender over time, and how to recover when that score drops. Volume consistency matters more than volume: a domain that sends two hundred messages a day for months and then sends twenty thousand looks compromised, regardless of how legitimate the campaign was. Complaint rate, spam-trap hits and engagement all feed in, and none of them can be checked directly - the only visibility is Google Postmaster Tools and the shape of your own bounce log.

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